Antenna Insights On The Subscription Economy

A First Look At The Impact of Netflix’s Password Sharing Crackdown

Since alerting subscribers in the United States that it would begin to curb password sharing on May 23, 2023, Netflix has had the four single largest days of U.S. user acquisition in the four and a half years that Antenna has been measuring the streaming service.

Why Ad-Supported Streaming Plans Are Here To Stay

Last week, some of the biggest media companies presented their planned programming slates to advertisers during the 2023 Advertising Upfronts. Where brands and media buyers ultimately decide to put their money will continue to be hashed out through the summer, but without a doubt the increase in ad-supported streaming plans has created more opportunities for advertisers to reach U.S. consumers. And looking at Antenna data, ad-supported options are likely here to stay.

When Given The Choice, Consumers Are Opting In To Ad-Supported Streaming

Conventional wisdom would say that consumers who pay for SVOD services don’t want to sit through advertisements, so here at Antenna we decided to take a closer look at the choices consumers are making around ad-supported and ad-free Premium SVOD.