Antenna Insights On The Subscription Economy

Stay up-to-date with the latest findings and trends from the world of consumer subscription intelligence.

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December 19, 2024
Antenna’s 2024 Top Subscription Insights: Spanish Speaking Streamers
Team Antenna
December 18, 2024
Antenna’s 2024 Top Subscription Insights: The NFL and Streaming Video
Team Antenna
December 17, 2024
Antenna’s 2024 Top Subscription Insights: Survival For Top Acquisition Moments
Team Antenna
December 16, 2024
Antenna’s 2024 Top Subscription Insights: Live Sports Driving Acquisition
Team Antenna
December 13, 2024
Antenna’s 2024 Top Subscription Insights: Net Churn
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December 12, 2024
Antenna’s 2024 Top Subscription Insights: Promotions
Team Antenna
December 11, 2024
Antenna’s 2024 Top Subscription Insights: Serial Churn
Team Antenna
December 10, 2024
Antenna’s 2024 Top Subscription Insights: Ad-Supported Streaming
Team Antenna
December 9, 2024
Antenna’s 2024 Top Subscription Insights
Team Antenna
November 27, 2024
Black Friday Promotions and SVOD
Team Antenna
November 25, 2024
The NFL and Streaming
Team Antenna
November 11, 2024
A Case for Rethinking Churn
Team Antenna
October 25, 2024
U.S. Consumers Are Embracing Specialty SVOD
Team Antenna
September 11, 2024
Antenna Q3’24 State of Subscriptions Report: Specialty SVOD
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August 21, 2024
Peacock and The Impact of Paris 2024
Team Antenna
August 6, 2024
Quarterly Snapshot: Premium SVOD in Q2’24
Team Antenna
July 5, 2024
Understanding The Relationship Between Annual Plans And Promotions
Team Antenna
June 21, 2024
A Closer Look At The Growth In Ad-Supported Streaming
Team Antenna
June 13, 2024
Antenna Q2’24 State of Subscriptions Report: Pricing & Packaging
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May 28, 2024
Unpacking Streaming Bundles
Team Antenna
May 13, 2024
Ad-Supported Streaming Is Having A Moment
Team Antenna
April 29, 2024
The Rise of The Show Chaser
Team Antenna
April 18, 2024
Quarterly Snapshot: Premium SVOD in Q1’24
Team Antenna
March 28, 2024
Understanding Serial Churners
Team Antenna
March 21, 2024
Do NFL Sign-ups Stick Around?
Team Antenna
March 15, 2024
Why Subscriber Tenure Matters
Team Antenna
March 5, 2024
Resubscription Is On The Rise
Team Antenna
February 27, 2024
Antenna Q1’24 State of Subscriptions Report: Premium SVOD
Team Antenna
February 7, 2024
Subscriber Survival and The Super Bowl
Team Antenna
January 24, 2024
Peacock’s NFL Wild Card Game Experiment
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January 18, 2024
An Important Milestone for Ad-Supported Streaming
Team Antenna
November 27, 2023
Sports Streaming Demographics
Team Antenna
November 22, 2023
Checking In On AVOD
Team Antenna
November 15, 2023
The Incremental Benefits of Sports Programming
Team Antenna
November 7, 2023
Antenna State of Subscriptions Report: Sports
Jonathan Carson
Co-Founder and CEO
October 25, 2023
A Quick Look At Premium SVOD Quarterly Gross Additions
Team Antenna
October 19, 2023
Understanding the Streaming Subscriber Journey
Brendan Brady
Media & Entertainment Lead
October 16, 2023
Netflix 3Q23 Preview
Team Antenna
October 13, 2023
How The NFL Is Navigating The World of Streaming
Team Antenna
September 29, 2023
The Growing Specialty SVOD Market
Team Antenna
September 22, 2023
Distribution Dynamics in Specialty SVOD
Team Antenna
September 13, 2023
Antenna’s State of Subscription Report: Specialty Video
Allison Werner & Brendan Brady
September 5, 2023
The Messi Effect
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August 23, 2023
Has Netflix’s Password Crackdown Growth Continued?
Team Antenna
August 16, 2023
Checking In On Premium SVOD Churn
Team Antenna
August 2, 2023
A Closer Look At The "Max" Rebrand
Team Antenna
July 17, 2023
Netflix 2Q23 Preview
Team Antenna
July 13, 2023
Understanding Promotions As Acquisition Drivers
Team Antenna
June 28, 2023
Antenna’s State of Subscriptions Report: Adds and Ads
Jonathan Carson
Co-Founder and CEO
June 19, 2023
Understanding Consumer Ad Choice Segments
Jonathan Carson
Co-Founder and CEO
June 9, 2023
A First Look At The Impact of Netflix’s Password Sharing Crackdown
Brendan Brady
Media & Entertainment Lead
May 24, 2023
Why Ad-Supported Streaming Plans Are Here To Stay
Team Antenna
May 15, 2023
When Given The Choice, Consumers Are Opting In To Ad-Supported Streaming
Team Antenna
April 25, 2023
Owning the Customer Relationship in Premium SVOD
Team Antenna
April 18, 2023
The Rise of Dual Revenue Streams in Premium SVOD
Team Antenna
April 11, 2023
Pursuing Scale in Premium SVOD
Team Antenna
March 27, 2023
Antenna’s State of Subscriptions Report: Premium SVOD
Jonathan Carson
Co-Founder and CEO
March 17, 2023
The Launch of Ad-Supported Disney+ and The Rise of AVOD
Jonathan Carson
Co-Founder and CEO
February 24, 2023
“The Beautiful Game” Is A Draw For Streaming Services
Team Antenna
February 16, 2023
A Look At Sign-Up Trends For Seasonal Sports Services
Brendan Brady
Media & Entertainment Lead
February 10, 2023
The Super Bowl is a Super Driver for Premium SVOD
Brendan Brady
Media & Entertainment Lead
December 20, 2022
The Launch of Netflix Basic With Ads
Jonathan Carson
Co-Founder and CEO
November 29, 2022
Antenna Q3 2022 SVOD Growth Report: As the World Churns
Jonathan Carson
Co-Founder and CEO
November 1, 2022
Are Consumers of Ad-Free and Ad-Supported Plans Demographically Different?
October 26, 2022
Investigating the Impact of Amazon Music Unlimited’s Price Increase on User Acquisition
Ernesto Arrocha
Director of Marketing
October 10, 2022
Understanding The Impact of Amazon’s Prime Day $0.99 SVOD Promotion On Acquisition and Retention
Ernesto Arrocha
Director of Marketing
August 29, 2022
Antenna Q2'22 Premium SVOD Growth Report
Jonathan Carson
Co-Founder and CEO
August 9, 2022
What The Streaming Industry Can Learn From HBO Max’ Ad-Supported Tier Launch
Brendan Brady
Media & Entertainment Lead
May 27, 2022
Netflix Switching Behavior Over Time
Ernesto Arrocha
Director of Marketing
May 12, 2022
Antenna Q1’22 Premium SVOD Growth Report
Jonathan Carson
Co-Founder and CEO
April 28, 2022
Double-click on Netflix Q1’22 Churned Users
Ernesto Arrocha
Director of Marketing
April 20, 2022
Netflix Q1'22 Retrospective
Brendan Brady
Media & Entertainment Lead
March 29, 2022
Peloton: Plan Tiers & Loyalty
Brendan Brady
Media & Entertainment Lead
March 22, 2022
Premium SVOD: Managing Churn
Brendan Brady
Media & Entertainment Lead
March 22, 2022
Premium SVOD: Ad-Supported Growth
Brendan Brady
Media & Entertainment Lead
March 22, 2022
Premium SVOD: Acquisition by Programming
Brendan Brady
Media & Entertainment Lead
March 1, 2022
Antenna Announces $10 Million Series A Funding Round
Premium SVOD: Volatility
Premium SVOD: Acquisition by Promotion
Premium SVOD: Shifting Distribution Strategies
Premium SVOD: The Rise of New Players and Explosion of Consumer Choice
Apple Arcade: Beyond Exclusive Originals
Antenna Q3'21 SVOD Growth Report
The Antenna Brand
We are so excited to launch a new Antenna brand today. What you will physically see is a new logo and visual identity. But there is much more going on under the surface, which I would like to share more about.
The Tokyo Olympic Games on Peacock
After a yearlong delay, the much-anticipated Tokyo Olympic Games took place in late July...
The Announced WarnerMedia Merger Would Create the Third Largest Player in the U.S. SVOD Market
Yesterday’s announcement (link) that WarnerMedia and Discovery Inc. will combine their operations...
Subscription Measurement Beyond Streaming
Antenna is excited to continue to provide key subscription analytics across the ever-expanding market of consumer entertainment...
ESPN+: PPV in a Streaming World
Live sports can be a major driver of user acquisition for Premium SVOD services.
Distributor Mix & Billing Relationships
SVOD services approach the market with varying strategies toward third-party distribution.
Disney+ Premier Access: Raya & The Last Dragon
Disney+ remains the only large Streamer to offer certain marquee titles directly on its SVOD platform...
Discovery+ Launch Impact
Discovery+ launched January 4th, positioning itself as the definitive SVOD for real-life entertainment.
Antenna Q2 2021 Growth Report
But how many of these streaming services can the market actually support?
Antenna Q1 2021 Growth Report
The Premium SVOD market continued its growth march in Q1 2021...
Antenna launches Sports SVOD coverage
Live sports is a foundational part of the linear TV ecosystem, but there is a great deal of uncertainty around its role in the streaming world.
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