Antenna's data comes directly from the source: the Consumer. We capture Purchase and Subscription signals of millions of Americans, rather than relying on approximations, self-reported inputs, or client-reported data.
Our Unique Approach
Antenna collects transaction information, on a privacy-compliant basis, from a blend of data partners which provides for rich, historical analytics and in-depth cohorting such as across third-party distributors and a consumer's "basket" of purchases.
Purpose Built for the Digital Subscription Economy
Antenna defines and calculates key Subscription metrics like Sign-Ups, Subscribers, Churn Rate, and Market Share so that the data we provide is directly actionable by the industry.
Subscriber Metrics
Gross Adds, Churn, Survival, Plan Mix, Distribution Mix... The metrics that matter for your business.
Harness the power of the most comprehensive methodologies to analyze which segments of your marketing campaigns are having the most significant impact.
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