Industry reports question whether this new model can be as lucrative for media companies as the linear Pay TV model; that is a critical issue, for sure. But reaching profitability is an important milestone nonetheless, and the industry has successes across numerous key business areas from which to build.
For the first State of Subscriptions report of 2025, we’re taking a closer look at the Premium SVOD’ category in 2024, including:
- The growing sophistication in Subscriber Management;
- Pricing Changes;
- Ad-free and ad-supported plan growth and retention;
- Distribution and the role of third-party distributors to reach new audiences; and
- Bundles.
