Reports

Q2'24 State of Subscriptions Report: Packaging and Distribution

With the maturation of the streaming industry and continued focus on profitable growth, services are increasingly working to improve and optimize their performance. From new plans and bundles to promotions and price increases, there has been a wave of activity in recent months as streamers work to bring in new customers and keep their existing ones.

Video streaming is reaching a new level of maturity. Growth is more moderate, and churn continues to be a challenge. With their brands now well-established and with strong foundations of scale, SVODs have shifted their focus from pure subscriber acquisition to amore nuanced attention on profitable growth.

In this edition of State of Subscriptions, we unpack some of the the strategic approaches and associated executional tactics which Streamers are deploying in this new era. In particular, we look at five key areas of Pricing & Packaging:

Ad-Supported Tiers
Bundles
Price Promotions
Annual Plans
Price Increases

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Q2'24 State of Subscriptions Report: Packaging and Distribution

With the maturation of the streaming industry and continued focus on profitable growth, services are increasingly working to improve and optimize their performance. From new plans and bundles to promotions and price increases, there has been a wave of activity in recent months as streamers work to bring in new customers and keep their existing ones.

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