Premium SVOD services have been under pressure to improve profitability and continue to deliver growth, and, in many cases, with smaller budgets than in years past. One tactic streamers have employed in service of profitability is increasing prices. Since the end of 2022, Antenna estimates the Average Price Paid per month for Premium SVOD is up +22.8% for ad-free plans and +24.5% for ad-supported plans.
In the past two years, every Premium SVOD service has raised prices on their ad-free subscription plans. Excluding promotions and other non-standard pricing, overall, Antenna estimates the Average Price Paid for ad-free subscriptions in 2024 increased 4.4% YoY from $13.29 to $13.88. And while ad-supported tiers generate additional revenue, the average price paid for these plans has also risen 15.7% YoY from $6.54 to $7.57.
The insights cited in this post are featured in Antenna’s Q1’25 State of Subscriptions Report. If you’re interested in downloading your own copy of the full report, you can sign-up to access it automatically here. If you’re already on our distribution list, check your email - we sent out a download link upon publication to everyone who has opted-in to receive communication from Antenna. If you’re an existing Antenna client, you have exclusive access to a client-only expanded version of the Q1’25 State of Subscriptions report! If you haven’t already received your copy, reach out to your Antenna contact.
For more detailed information on Antenna’s methodology and definitions of core metrics, please visit http://www.antenna.live/methodology.
