Q1'24 State of Subscriptions: Premium SVOD

The streaming video industry is entering a new phase. Previously, the industry was hyper-focus on acquisition as streaming services looked to establish a mass audience. But now that the largest players have scale, they have to shift their focus to more advanced subscriber management.

In our Q1’24 State of Subscriptions Report, we dig into three key areas where we think services can gain a more sophisticated understanding of their subscribers and their behaviors:

1. Winbacks;
2. New Subscribers;
3. Serial Churners.