Recent Antenna data shows that growth across SVOD continued to moderate in the second quarter of 2024. Overall, there were 45.3M Gross Additions and 43.3M Cancels to SVOD services in Q2’24, resulting in 1.9M Net Additions.
Looking specifically at the Premium SVOD category, in Q2’24, Antenna observed Paramount+ had 17% of Premium SVOD Gross Additions for the quarter, its sixth consecutive quarter with the highest share in the category. Peacock had 13% of Gross Additions, a decrease of -5pts compared to the previous quarter. While both services saw declines in share compared to the prior quarter, Paramount and Peacock combined accounted for nearly 40% of Gross Additions in Q1’24, when both services had significant NFL-based acquisition moments.
Hulu, Max, Netflix, Disney, and Starz all saw increases in share of Gross Additions over the previous quarter. In Q2’24, Disney+ and Hulu saw their Share of Gross Additions increase +2pts to 10% and +1pt to 14%, respectively. Max’s share for the quarter increased +3pts to 14%. Both Netflix and Starz increased +1pt to 14% and 7%, respectively. AppleTV+ and Discovery saw modest declines in market share of QoQ Gross Additions.
For more detailed information on Antenna’s methodology and definitions of core metrics, please visit http://www.antenna.live/methodology.
Brendan Brady is a Content Strategy Associate at Antenna, a measurement and analytics company providing insight into purchase behavior and subscription metrics across the new media landscape.
